https://hayleyroberts.com/portfolio/writing/https://hayleyroberts.com/wp-content/uploads/2016/01/detroit.jpgDETROIT2023-05-16T13:05:30+00:00monthlyhttps://hayleyroberts.com/portfolio/publications/https://hayleyroberts.com/wp-content/uploads/2015/12/screen-shot-2015-12-22-at-12-52-40-am.pngScreen Shot 2015-12-22 at 12.52.40 AMhttps://hayleyroberts.com/wp-content/uploads/2015/12/screen-shot-2015-12-22-at-12-53-31-am.pngScreen Shot 2015-12-22 at 12.53.31 AMhttps://hayleyroberts.com/wp-content/uploads/2015/12/screen-shot-2015-12-22-at-12-53-46-am.pngScreen Shot 2015-12-22 at 12.53.46 AMhttps://hayleyroberts.com/wp-content/uploads/2015/12/resources1.jpgresources1https://hayleyroberts.com/wp-content/uploads/2015/12/fullsizerender.jpgFullSizeRenderhttps://hayleyroberts.com/wp-content/uploads/2015/12/screen-shot-2015-12-22-at-2-03-57-am.pngScreen Shot 2015-12-22 at 2.03.57 AMhttps://hayleyroberts.com/wp-content/uploads/2015/12/screen-shot-2015-12-22-at-2-04-21-am.pngScreen Shot 2015-12-22 at 2.04.21 AMhttps://hayleyroberts.com/wp-content/uploads/2015/12/screen-shot-2015-12-22-at-2-04-38-am.pngScreen Shot 2015-12-22 at 2.04.38 AMhttps://hayleyroberts.com/wp-content/uploads/2015/12/screen-shot-2015-12-22-at-2-05-04-am.pngScreen Shot 2015-12-22 at 2.05.04 AMhttps://hayleyroberts.com/wp-content/uploads/2015/12/screen-shot-2015-12-22-at-2-05-31-am.pngScreen Shot 2015-12-22 at 2.05.31 AM2022-06-17T19:54:27+00:00monthlyhttps://hayleyroberts.com/page-1/2022-06-17T19:53:12+00:00weekly0.6https://hayleyroberts.com/portfolio/events/https://hayleyroberts.com/wp-content/uploads/2015/12/dscf2122-1.jpgDSCF2122 (1)The projection made for a stunning visual backdrop for speakers.https://hayleyroberts.com/wp-content/uploads/2015/12/dscf2119.jpgDSCF2119Colored overlays on top of striking photogtraphy highlighted speakers' topics and main points. Pictured here is Mayor Brian Hartwell of Madison Heights.https://hayleyroberts.com/wp-content/uploads/2015/12/dscf2094.jpgDSCF2094...And pictured here is Regional Transit Authority CEO Michael Ford.https://hayleyroberts.com/wp-content/uploads/2015/12/dscf2122.jpgDSCF2122The projection made for a stunning visual backdrop for speakers.https://hayleyroberts.com/wp-content/uploads/2015/12/img_2119.jpgIMG_2119A large scale projection made a major statement against the industrial feel of the Museum of Contemporary Art Detroit. With a little creativity, a small budget can still have a big impact.https://hayleyroberts.com/wp-content/uploads/2015/12/img_2170.jpgIMG_2170https://hayleyroberts.com/wp-content/uploads/2015/12/archive1349276660-deccen-std-digi-front.pngARCHIVE1349276660-Deccen-STD-digi-fronthttps://hayleyroberts.com/wp-content/uploads/2015/12/mappyhour3.jpgmappyhour3https://hayleyroberts.com/wp-content/uploads/2015/12/10970255376_28288f7426_z.jpg10970255376_28288f7426_zThe three icons, for thinking, planning, and doing, made a statement when projected at a large scale. It helped the large banquet space feel less generic and more polished.https://hayleyroberts.com/wp-content/uploads/2015/12/10970262746_005f1ae125_z.jpg10970262746_005f1ae125_zThe theme was also applied to event collateral. 2021-09-03T00:58:13+00:00monthlyhttps://hayleyroberts.com/portfolio/media-relations/https://hayleyroberts.com/wp-content/uploads/2015/12/podcasting1.jpgpodcastinghttps://hayleyroberts.com/wp-content/uploads/2015/12/collage.jpgcollage2021-09-03T00:57:19+00:00monthlyhttps://hayleyroberts.com/portfolio/social/https://hayleyroberts.com/wp-content/uploads/2015/12/387744_320322221320887_843155381_n.jpg387744_320322221320887_843155381_n2021-09-03T00:56:24+00:00monthlyhttps://hayleyroberts.com/portfolio/digital/https://hayleyroberts.com/wp-content/uploads/2015/12/screencapture-mihealthfund-org-issues-integration-models-2021-09-02-20_46_25.pngHealth Fund website 5https://hayleyroberts.com/wp-content/uploads/2015/12/screencapture-mihealthfund-org-learning-2021-09-02-20_46_39.pngHealth Fund website 4https://hayleyroberts.com/wp-content/uploads/2015/12/screencapture-mihealthfund-org-2021-09-02-20_37_17-1.pngscreencapture-mihealthfund-org-2021-09-02-20_37_17https://hayleyroberts.com/wp-content/uploads/2015/12/screencapture-mihealthfund-org-about-mission-and-history-2021-09-02-20_38_39.pngHealth Fund website 2https://hayleyroberts.com/wp-content/uploads/2015/12/screencapture-mihealthfund-org-2021-09-02-20_37_17.pngHealth Fund website 3https://hayleyroberts.com/wp-content/uploads/2015/12/after.pngAfterhttps://hayleyroberts.com/wp-content/uploads/2015/12/after2.pngAfter2https://hayleyroberts.com/wp-content/uploads/2015/12/page-capture-1.pngPage Capture 1https://hayleyroberts.com/wp-content/uploads/2015/12/website_after.pngWebsite_Afterhttps://hayleyroberts.com/wp-content/uploads/2015/12/website_before.pngWebsite_Before2021-09-03T00:53:03+00:00monthlyhttps://hayleyroberts.com/portfolio/branding-3/https://hayleyroberts.com/wp-content/uploads/2015/12/healthfund_logo_rgb_sml.pngHealthFund_logo_RGB_smlhttps://hayleyroberts.com/wp-content/uploads/2015/12/healthfund_logo_rgb_med.jpgHealthFund_logo_RGB_medThe new logo used a clear typeface and bright colors that evoke trustworthiness, professionalism, and accessibility.https://hayleyroberts.com/wp-content/uploads/2015/12/old-e1630627332880.jpegOld Health Fund logoThe original Health Fund logo was basic, literal, and meant to be temporary. There was no developed aesthetic beyond the logo. https://hayleyroberts.com/wp-content/uploads/2015/12/screen-shot-2016-01-07-at-9-20-23-pm1.pngScreen Shot 2016-01-07 at 9.20.23 PMhttps://hayleyroberts.com/wp-content/uploads/2015/12/screen-shot-2016-01-07-at-9-20-23-pm.pngScreen Shot 2016-01-07 at 9.20.23 PMhttps://hayleyroberts.com/wp-content/uploads/2015/12/label3.jpglabel3https://hayleyroberts.com/wp-content/uploads/2015/12/12273775_1077755002244268_7272134758979970666_o.jpg12273775_1077755002244268_7272134758979970666_oEven without drastically changing the color scheme, Metro Matters was able to immediately use a more neutral one-color version of the logo to striking visual effect on a variety of materials. Pictured here is a Thanksgiving Day social media image.https://hayleyroberts.com/wp-content/uploads/2015/12/mm_mark_blk.jpgMM_mark_blkWe envisioned the 'real' logo as the mark itself, with the hopes that after establishing recognition we could play with color and alignment for branding specific programs, projects, and publications. In the past, the Suburbs Alliance tended to create new and totally separate brands for each new initiative, and the new logo prepared the organization to move forward with one cohesive identity.https://hayleyroberts.com/wp-content/uploads/2015/12/img_0849.jpgIMG_0849The new logo looks gorgeous up close, and we used the back of our business cards to take advantage of this in a major way.https://hayleyroberts.com/wp-content/uploads/2015/12/slide1.jpgSlide12021-09-03T00:13:04+00:00monthlyhttps://hayleyroberts.com/contact/https://hayleyroberts.com/wp-content/uploads/2015/12/1452226883_twitter.png1452226883_twitterhttps://hayleyroberts.com/wp-content/uploads/2015/12/1452226873_facebook.png1452226873_facebookhttps://hayleyroberts.com/wp-content/uploads/2015/12/1452226894_linkedin.png1452226894_linkedin2016-01-08T20:28:51+00:00weekly0.6https://hayleyroberts.com/portfolio-2/2016-01-06T21:04:11+00:00weekly0.6https://hayleyroberts.comdaily1.02023-05-16T13:05:30+00:00