The best events feel special. They showcase a cohesive look from the first invitation to the last name tag, and statement pieces like signage and programs help attendees remember the event long afterward. Here are just a few events for which I’ve shaped the aesthetic and led the communications efforts:

MOVING OUR METRO
Moving our Metro was a day-long event that combined the Michigan Suburbs Alliance’s annual meeting with a conference on regional transportation topics. Click on any image for a larger view and more details.

Since the event had several moving parts, we needed a design that helped invitees understand the overall point of the day. I worked with local designers to create a theme that evoked transportation and provided some action-oriented hints about the conference content.

The three icons, for thinking, planning, and doing, made a statement when projected at a large scale. It helped the large banquet space feel less generic and more polished.

The theme was also applied to event collateral.

Did I mention we had *a lot* to cover that day? This sample program page shows just how much information we had to present in a way that was readable and attractive.

METROMORPHOSIS
As the Michigan Suburbs Alliance prepared to unveil its new name and identity, the organization needed event materials that spoke to influencers and decision makers in metro Detroit. I worked with Zoyes Creative Group to develop pieces that had weight and polish, but remained accessible and fun.
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Since we were explaining not only a rebranding but a new mission and strategy, the invitation had to do a lot in a small space. To make room for all the content and help the invitation stand out, we used multiple pieces: the shell (left) opened (middle) to reveal information about the transition and a card with event details (top right). Bottom right is the event program.

An image of the program cover emphasizes our “navy as neutral” approach, a modern twist that helps the Metro Matters brand stand out.

A large scale projection made a major statement against the industrial feel of the Museum of Contemporary Art Detroit. With a little creativity, a small budget can still have a big impact.

The projection made for a stunning visual backdrop for speakers.

Colored overlays on top of striking photogtraphy highlighted speakers’ topics and main points. Pictured here is Mayor Brian Hartwell of Madison Heights.

…And pictured here is Regional Transit Authority CEO Michael Ford.