EXPERIENCE
Communications Director
2022-present
Senior Communications Officer, Michigan Health Endowment Fund
2020-2022
Communications Officer
2016-2020
- Oversee all communications activities for new philanthropic foundation. Built communications program from the ground up:
- Developed organizational branding, messaging, and voice
- Identified key audiences and strategic communications goals that align with overall mission
- Create and update nimble communications plans that respond to changing circumstances
- Established communications infrastructure including processes and tools to outlast an individual’s tenure.
- Integrated communications into strategic planning, hiring, and organizational culture.
- Grow organization’s public presence through digital media, media relations, and direct outreach to key constituencies.
- Manage communications associate, vendor relationships, and contract development.
- Created underwriting program to support more and better health journalism for Michigan communities.
- Working with grantee organizations to articulate their success, tell compelling stories, and elevate their work.
- Managed launch and promotion of $120 million Michigan Medigap Subsidy.
Deputy Director, Metro Matters (formerly the Michigan Suburbs Alliance)
Ferndale, Michigan
2010-2017
- Promoted three times. Started as communications fellow and ultimately promoted from communications director to a broader strategic role.
- Oversaw all aspects of organizational communications, including multiple branded programs and the Southeast Michigan Regional Energy Office.
- Managed communications strategy, planning, editorial, design, and production across digital and print.
- Built partnerships, manage coalition work, and grew organizational network.
- Supported individual giving campaigns, wrote successful grant applications, assisted with donor relations.
- Worked with executive team and board of directors to shape organizational strategy.
- Maintained public presence through traditional and social media, ghostwriting op-eds, and serving as a spokesperson.
- Managed staff, created work plans, and tracked employee growth.
- Drove organizational restructure and rebrand from suburban coalition to regional policy driver.
Research Assistant, Michigan State University Usability & Accessibility Center
East Lansing, Michigan
2008-2010
- Wrote usability reports for university, corporate, and government clients.
- Assisted with user testing and focus groups.
- Evaluated content, navigation and structure to enhance user experience.
- Conducted heuristic reviews, analyzed user data, and interpreted results to make actionable recommendations.
Assistant, College Composition and Communication Online
East Lansing, Michigan
2009-2010
- Collaborated with faculty and peers to conceptualize a new online journal for the National Council of Teachers of English.
- Adapted existing brand for new purpose.
- Helped develop conference presentations and promotional materials in advance of product launch.
EDUCATION
Master of Arts in Digital Rhetoric and Professional Writing (2011)
Michigan State University, East Lansing, MI
Focus areas: Digital Media & Civic Engagement, Political Rhetoric
Bachelor of Arts in Professional Writing
(2008)
Michigan State University, East Lansing, MI
Concentrations: Editing & Publishing, History, Gender & Language Studies
Communications Expertise
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Technology and Software
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Previous Employment
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Freelance Clients
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Hayley Roberts 